Pearhead Inc
BRANDING | WEBSITE | SOCIAL MEDIA CAMPAIGNS | ART DIRECTION | MANAGEMENT
As a graphic designer for Pearhead Inc., I have taken on a multitude of projects. As the sole designer in the marketing department, I have been in charge of sculpting the Pearhead brand and streamlining the way they design marketing deliverables. Below I have listed the highlights of working with the Pearhead brand.
Streamlining the brand
My first task at Pearhead was to assess the current state of the brand and narrow down a voice and clear direction for the brand to pursue.
I created two brand guidelines. One was designed to send to distributors of the brand who need general standards for marketing. The second guideline was to help on-board new employees, complete with more detailed information about standard designs for product.
the website
I wanted to make the experience of buying a product a more enjoyable, enticing experience for a customer. The previous website was not user friendly and made shopping confusing, so I reworked the product pages, checkout system, and general structure of the site, along with a design overhaul.
catalogs
Pearhead mainly caters to wholesale buyers, which makes their catalog an extremely important part of marketing and sales. My goal was to create a set of catalogs for each category of businesS, presenting each collection in a clean, attractive manner. These catalogs originally were organized by product type, but, after switching to a more collection-based layout and redoing the grid, we saw more success with the collections (i.e. back to school or floral collections) than when organized by product type (like frames or baby books).